Outcome

The UMKC School of Medicine is one of the premier medical institutions in the region, but you wouldn’t have known it looking at their website.

I worked with the client, consulting with leadership, more than 30 stakeholder groups, and dozens of subject matter experts within the school’s academic and administrative departments to migrate over 1,000 pages of content. 

Over the course of a year, we: 

• Streamlined the website’s structure and user journeys.

• Simplified and improved messaging.

• Clarified critical operational content and made it easier to find.

• Enhanced the school’s image.

• Delivered a final product that satisfied a wide array of stakeholders.