Role

• Creative Director

My Responsibilities

• Content strategy

• Brand management

• Copywriting

• Graphic design

• UX/UI design for mobile and desktop apps

• SEO and PPC marketing

• Video production

Overview

When I joined FreightSnap as Creative Director, the company was an early-stage startup with a prototype product and a small team. My responsibility was to build a professional and credible brand that could compete with much larger players in the industry.

Over the next several years, I led the company's creative, content, and digital marketing efforts, helping establish FreightSnap as one of the leading names in freight dimensioning. My work spanned branding, product design, websites, advertising, content creation, and sales enablement — supporting the company as it grew from a startup into an established industry player.

Below is a small sampling of work I did while I was there.