Outcome

UMKC has more than 200 undergraduate, graduate, and certificate programs to choose from, but finding helpful information on them was much harder than it needed to be. I led content strategy and user experience considerations for a team that reimagined UMKC’s Program Finder tool from the ground up by utilizing peer research, industry survey data, and extensive user journey mapping to design a new experience that helps students quickly find the key information they need when deciding between schools.

One year post-launch results:

• More than doubled form submissions for

  • Graduate students

  • First-time college students

  • Transfer students

• Helped improve inquiry-to-enrollment conversions from 6% to 11%